ALFI - Enterprise SaaS Powered by Artificial Intelligence

FAQ from ALFI - Enterprise SaaS Powered by Artificial Intelligence

What is ALFI?

ALFI is an intelligent software powered by AI and computer vision. With privacy engrained in the company’s core values, we create relevant and interactive digital out-of-home (DOOH) advertising experiences, delivering the content to the end-user ethically and respectfully and offering DOOH advertisers a never-before-seen precision in DOOH targeting.

How does ALFI work?

ALFI’s software turns a digital display into an intelligent screen that can detect audiences and serve the right messages to make their media more valuable and effective. ALFI’s proprietary platform recognizes what – not who – is viewing a digital out-of-home ad and serves content based on the viewer’s gender and age in an ethical and respectful manner. ALFI believes this type of anonymized, yet targeted advertising is the future of the industry, especially as companies move away from cookies and deep collection of a consumer’s personal data and browsing history.

How does it benefit advertisers?

ALFI solves many of the challenges advertisers face today and provides brands the ability to serve relevant ads to consumers in physical environments, driving sales and relevance without capturing any personal information.

Does ALFI use facial detection or facial recognition?

ALFI understands small facial cues and perceptual details to detect a face and predict the age and gender of the person looking at the screen. Hence, ALFI uses facial detection — not facial recognition. The term facial detection is different from facial recognition, in that facial detection refers to the analyzing or detecting of patterns and emotions, whereas facial recognition technology (FRT) stores data in order to recognize or identify an individual against existing content. ALFI does not track or identify anyone, nor does it record or store facial images.

Is ALFI’s technology GDPR and CCPA compliant?

ALFI’s smart technology detects behavior without collecting or storing personal data or facial images. It sets new standards by providing precise targeting information to advertisers by collecting information in non-intrusive ways that are compliant with GDPR (General Data Protection Regulation), CCPA (California Consumer Privacy Act), and HIPAA (Health Insurance Portability and Accountability Act).

Does ALFI collect consent from the users?

ALFI does not collect or store any kind of personal data, accordingly there’s no consent required.

Does Alfi track or report on ethnicity?

No, Alfi does not deploy its technology in this manner.