Infinite Analytics

FAQ from Infinite Analytics

What is Sherlock AI?

Sherlock AI is an AI-powered SaaS solution designed for enterprises seeking to transform their growth strategies. It offers robust consumer insights, location intelligence, and sophisticated marketing tools to help companies make data-driven decisions.

Who can benefit from using Sherlock AI?

Sherlock AI is beneficial for CMOs, VPs/Heads of Marketing, and CSOs of Fortune 2,000 companies in the consumer CPG/Retail & E-commerce, Financial Services, and Hospitality industries.

How does Sherlock AI help my business?

Sherlock AI provides real-time consumer insights, enabling data-driven decisions that fuel growth, boost efficiency, and increase profitability. It helps optimize site selection, analyze competitor strategies, and create personalized marketing campaigns.

How does Sherlock AI understand consumer behavior signals?

Sherlock AI analyzes geographical and location-based data, demographics, mobility patterns, transactions, and app usage data to understand consumer behavior signals.

How does Sherlock AI collect and source its data?

Sherlock AI collects and sources data from various methods, including partnerships with leading companies, scraping public marketplaces and government data.

How do data protection laws affect Sherlock AI?

Sherlock AI is fully compliant with the General Data Protection Regulation (GDPR) and California Consumer Policy Act (CCPA). It does not use personally identifiable information (PII).

What is an audience?

An audience is a profile used within campaigns to target specific groups of people based on parameters set by the user or Sherlock AI.

Can I make my own custom audience?

Yes, custom audiences can be created to target specific groups of people for campaigns.

How do I register for SherlockAI?

To register for SherlockAI, visit the website and schedule a discovery call to provide basic information about your company.

How does the subscription pricing work?

SherlockAI operates on an annual subscription model. Pricing varies based on the size and needs of your business.

What industries has Sherlock AI been used for?

Sherlock AI has been used in industries such as CPG/Retail & E-commerce, Financial Services, and Hospitality and Tourism.

How big does my business need to be in order to use SherlockAI?

SherlockAI is designed for mid-size and enterprise companies, particularly those generating over $100 million in annual revenue.

Does SherlockAI support custom datasets?

While not natively supported, SherlockAI's support team can assist with integrating custom datasets.